Understand your audience.
Our Social Intelligence program combines various sources of consumer data to create clear roadmaps for our clients. Online conversations, consumer opinions, search volume, and panel analytics are analyzed to create a true landscape view of the opportunities and challenges our clients face in reaching their goals. Understanding what your potential customers want, what they think about you and your competitors is a requirement of intelligent communications and it is a cornerstone for all messaging and outreach.
Services
- Initial Social Intelligence Report
- Ongoing Awareness and Analysis
- Training of Client Staff for In-house Management
Be relevant to your customers.
We generate positive awareness of our clients in a very audience-targeted fashion. This awareness is heavily focused on connecting with consumers based on the insights gathered by our Social Intelligence process. These engagement and traffic generation efforts are social and so highly targeted that they are in no way a broadcast message, but rather communications tailored to your audience’s demographic and geographic profiles. Making these connections on such a personal basis engages the individual on a level that is more relevant to their own needs and, in turn, drives them to take the action.
Services
- Search Engine Marketing & Optimization
- Retargeting Display Advertising
- Social Network Strategy and Development
- Vertical and Regional Influencer Identification and Outreach
Turn visitors into customers.
As you create awareness and drive traffic to your website and social networks you must be prepared to convert that traffic into customers. The websites we build combine creativity and business sense to deliver bottom line effectiveness. We align analytics, traffic sources, website history, content and the most appropriate calls-to-action to drive website strategies and structures that drive positive performance. The web presences we build are plugged into the social web and are accountable to, and driven by, real world business goals and objectives.
Services
- Interactive Design
- Website, CMS and Application Development
- Facebook Development
Learn and Become More Effective.
Your website is a repository of business intelligence. We help our customers unlock that intelligence and feed it into all their marketing efforts. Through web analytics we see what people are responding to and turning away from. With this insight, we have the opportunity to serve content and calls to action based on what we know will motivate and enable consumers to take action. Imagine giving a visitor what they need the very first time they cross your path — and then engaging with them more deeply when they return. This new, or next, step in interactive is delivering great results and keeping customers coming back.
Services
- Aligning Web Analytics to Business Goals and Providing Monthly Dashboard Reporting
- Google Analytics Configuration & Custom Reporting
- Behavioral Content Targeting
- Content and Message Testing
