Facebook

University of Texas Social Media presentation - Facebook

 
VM Foundry's Michael Miller

Today, Michael Miller and I had the opportunity to speak at @UT's Social Media presentation and give a developer's perspective on Facebook's multiple integration points. It is through efforts like this that the University of Texas continues to lead the way with it's presence in the ever-changing social media landscape.


At the same time Jim was delivering this same presentation in New York. A main concept behind these talks is that professional communicators must understand the opportunities and risks associated with a changing Facebook platform. This is a balance of understanding the strengths of current integration points and knowing what Facebook plans for that functionality in the future. Integration points covered in the presentation were:

  • Tabs
  • Boxes
  • Apps/Canvas Pages
  • Connect Sites

Please contact us if you have any questions or would like to learn more about how Facebook, or any other social media effort, can help facilitate your business' goals.


(Sorry for the bad phone picture)

Twitter (and Users) Look to Monetize Service

 

With Twitter currently generating no revenue, why would the start-up company turn down Facebook’s offer of $500 million dollars in company stock? This seems like a no-brainer.


Unless Twitter’s looking to monetize their service (which they are.) What does that look like exactly? Twitter’s still working out those small details. If they can work out the details, this could potentially mean big business.


While Twitter’s working out the logistics on their end, Twitter users however have begun start-ups based on the start- up. Last week, the use of Be-A-Magpie, a German/UK startup that allows users to monetize their twitsteams, was the talk of the twitterverse. By typing in your username, Be-A-Magpie will estimate how much you will potentially earn each month.


Other popular Twitter users have started selling their Twitter backgrounds through Twittad. This service, which lets companies buy users’ backgrounds for days, weeks, or months, replaces your current design on your site with a background developed by Twittad. I question how many impressions an advertiser would actually achieve through using Twittad because of the way that Twitter is set up. By having an interface similar to an RSS feed, I seldom visit the pages of other Twitter users.


AdAge did post a tweet today asking for ideas about how Twitter could monetize. I’m curious to see what they think up.